Clarifying categories and claims in pet food

There are hundreds of pet food brands globally with dozens of product types within each brand. Each brand tries to distinguish itself with noticeable packaging, specific ingredients, good nutrition and highly consumable products. By George Collings Years ago, the choices were very simple: A good quality, nutritious, round dog food or a star-shaped cat food that tasted good. There may have been some differences in shape, colour and flavour types, but nutritionally there was great similarity bet