Creating Shared Value for agribusiness

Creating shared value is the new way for companies, organisations and entrepreneurs worldwide to achieve economic success. This was professor Michael Porter’s message, of the Harvard Business School, during recent AgriVision (18-20 June), organised by Nutreco in Noordwijk aan Zee. Today most organisations speak of sustainability and social responsibility. They are viewed as an essential part of a business’s focus, and without showing a willingness to do something for the environment and soc