How do I convince a vegetarian?

I love meat, but vegetarians can have very good arguments. Because they consciously make choices (also in the supermarket), I find conversations with well-considered vegetarians interesting. It helps me reconsider my own position and it contributes to the public debate. It often feels as if our sector is being publicly put on trial based on prejudices without us being allowed to defend ourselves. Especially when it comes to the environmental impact of meat, there are many half-truths which ar