Will ASEAN be the next EU?

Last week I spent a week in Bangkok, Thailand visiting one of the largest feed equipment and animal feed shows, the Victam Asia. The exhibition spaces were completely sold out. For me a clear sign that Asia is a (commercial) focus of attention for many feed companies. But what does Asia need itself? When I say Asia I actually want to focus solely on ASEAN, the Association of Southeast Asian Nations (ASEAN). A ‘block’ formed in 1967 by Indonesia, Malaysia, the Philippines, Singapore,