Feed companies don’t need a crystal ball

Last Tuesday I attended a presentation on the annual results of Dutch feed company ForFarmers. When the CEO was asked to give a prediction on the future of raw material prices he grinned and said: “I don’t know and I won’t say”. Obviously, there is no crystal ball in the feed business, ‘only’ common sense, entrepreneurship and innovation strength. Raw material prices are a daily business for ForFarmers, the biggest compound feed producer in Europe. Raw materials are scarce (and thus