The current labelling regulatory rules for feed materials might be limited and contains possible fuzzy areas, especially when highlighting health benefits on labels with claims. Here we look at how a French feed company deals with this proactively and defines reliable best practices. To market feed materials or compound feed (so not feed additives and premixes), it should comply with the EU Regulation 767/2009 (regulation on marketing and use of feed). This legal framework includes rules on how
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