Column: What does natural and sustainable pet food mean?

Many people believe that natural is healthy, making the adjective an effective marketing tool for pet food. The European Petfood Industry Federation (FEDIAF) states that natural pet foods should only contain components to which nothing has been added and have undergone only processing that maintains their natural composition. FEDIAF allows the use of synthetic vitamins and minerals with an appropriate disclaimer. However, to dog and cat owners natural can mean different things such as fresh, unp