How can the poultry industry balance consumer needs and meet regulatory demands while maintaining an efficient and profitable production system? Safe food starts with proactive on-farm control. Consumer trust in the food supply depends on delivery of consistently safe meat, milk and eggs. Yet despite the best efforts of meat and poultry producers and processors, food-borne pathogens like Salmonella and Campylobacter continue to challenge that trust. At the same time, consumers also demand produ
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