The cost-of-living crisis, caused by rising inflation, has had little impact on pet food sales. Pet food production increased by 2% last year. Photo: Shutterstock
Fears that the cost-of-living crisis in Europe would derail the growth of the pet food market have not materialised, though a substantial growth in the private label segment shows that the financial side plays a role in shaping consumer behaviour. The European pet food industry is on an upward trajectory, and the outlook is promising, said Sonia Franck, Secretary General of the The European Pet Food Industry Federation(FEDIAF), citing the recent publication of its annual ‘Facts & F
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