What really matters: Quality and regulatory affairs

Mature animal feed markets have become accustomed to a well-established balance of supply and demand. This equilibrium is severely affected by outbreaks of animal diseases or feed contamination. Quality control has never been as important and it can be the backbone of a company’s marketing strategy. By Marc Stephens, feed industry analyst After a succession of contamination crises during the 1990s, an effort was made to eliminate risk in animal feed supply. Instead of investing energy an