Scares and emotions

The pet food industry cannot be compared to the livestock feed industry for many reasons, but one important distinction that stands out may be the level of emotion involved. And this is just the thing that makes the pet food industry an interesting business to follow.   The recent massive recall of 60 million cat and dog food cans in the US and Canada resulted in a huge panic among pet owners. As most pets are considered family members by their owners, the reaction can almost be