Pet food product development

Each pet food manufacturer has its own procedure for developing a new product or modifying a current brand. The basic procedures are in short described here. 1. Idea: A new idea is  normally formulatd after market research. 2. Product prototype: The most promising ideas are selected for further development. 3. Feeding tests: After the prototype selection, a series of studies begins. 4. Palatability: Palatability studies utilize an appropriate testing procedure to determine