How to engage better with chain partners

Mixed farmer Lachlan Seears wants to be as transparent as possible by the way he manages his farm. “It all about bridging the gap between farmers and consumers and communicating the right message.” By Emmy Koeleman The battle of agricultural commodities is intensifying, with higher prices for raw materials as a result. “But farmers have to act now to claim their position in the supply chain,” according to a recent statement by Rabobank International. According to