Gaining consumers trust with global traceability

Consumers want to know exactly what they are buying, especially when it comes to foodstuff and beverages. Until recently, the idea that the entire added-value chain could be retraced sounded like a promising notion of the future. But now there is such a global, electronic system available, which allows complete traceability of foodstuffs and animal feed. BASF developed this innovative tool together with the Norwegian company TraceTracker®. This article can also be found at Feed Tech, volume 1