Recently I sat with a gentleman who drew an agriculture value chain having to do with optimizing profits for every contributor. Fascinating! The information required to do this however, was incredibly expensive to develop, coordinate, and put into a model. As you can imagine, the accuracy, the amount of data, and the assumptions also make the model somewhat suspect. The model refuted the idea that the ideal value chain is one that is the sum of the individual optimized parts. Those of us
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