Are you “technology” ready?

When you look at the implementation and acceptance of new technology in the Feed & Petfood-industry you always see the same. Thresholds which are slowingdown, sometimes even killing, the move forward.   But what are the main issues you have to look at to make it a success. Market Pressure Should implementation of new technologies always be market driven. New concepts of consumersproducts, new chainconcepts, are a good basis to implement new technologies. But not only on the consumer