“We help animals 
do more with less”

An Iowa farm boy, with grassroots in agriculture, Diamond V CEO, Jeff Cannon takes the role of feeding the world through modern food producing practises very seriously. He explains the measures Diamond V is taking to ensure safe and sufficient food availability. Growing up on a farm in rural Iowa, Jeff Cannon always had meat in the freezer, vegetables in the refrigerator and access to an abundant supply of all sorts of ingredients. Therefore it is unacceptable to him that people in the US, and