Faeces volume and consistency are indicators of the quality of dog foods. Three independent feeding trials with dogs show that a fibrillated, cellulose-rich fibre lowers faeces volume, enhances digestion and maintains optimum faeces consistency. In dog food marketing health claims are commonly used. These claims often are not easily understood, whereas the evidence may be loose or unverifiable. Claims that can be checked by dog owners are probably more effective for determining purchasing beha
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