The world takes a look in China – and the Chinese look back

Although not as well visited as hoped, VIV China, Beijing, 6-8 Sept 2010, was still a vibrant place, where a lot of international demand and supply met. A vibrant two-way curiosity could be noted. Where western companies try to find opportunities to build and expand strongholds in China, Chinese agricultural companies have definitely started sniffing abroad. Only the sheer location of the show, the New China International Exhibition Center, exudes the total transition China is in at the moment