Petfood palatability needs multi-factorial approach

Palatability is key in producing high quality petfood. This goes much further than choosing a palatability enhancer. It involves careful selection of ingredients and the right processing techniques. Good animal feed – including pet food – starts with proper selection of high quality raw materials. Cheaper raw materials may sound appealing, but they may end up being more expensive as they may cause negative effects within the pet food that are difficult to overcome with further pr