“Customer happiness is key to being successful”

Mark Holt bought International Whey Technics Ltd. in Mason City, Iowa, USA from a family trust in 1999. Three customers in Asia accounted for 85% of the company’s $1.2 million in sales. “I knew that number needed to change and I knew how I planned to do it,” says Holt. Over the next decade, the company now called Vi-COR and which develops and sells yeast-based products for livestock feed, introduced many innovative “firsts” and increased its income by 30% annually. Last fall, Holt