Raw pet foods make raw claims

Some owners prepare raw food diets at home for their dogs as they see their pets as carnivores that evolved eating raw foods. This has inspired manufacturers to position meat-based frozen and freeze-dried dog foods as raw. The raw market segment is small, but it is on a significant upswing. Labelling industrially produced dog foods as raw seems a contradiction in terms. Obviously, raw cannot stand for unprocessed, unprepared or fresh. Many foods designated as raw frozen or raw freeze-dried cons