Generic vs non-generic micro feed additives

A while ago I discussed the approach companies often take by promoting their micro feed additives based on whether they are classified as “non-generic” compared to “generic” products. I would like to elaborate a little more on this as my increased involvement in this industry surprised me about the general lack of knowledge that exists when it comes to evaluating the purchasing of the right product. If you go back you will see my discussion on what the term “generic” actual