VIDEO: Feeding less, achieving more – Maxx Performance transforms animal nutrition
In this video, Maxx Performance showcases how its advanced microencapsulation technology is helping reshape the animal nutrition industry by delivering active compounds precisely where they are needed most in the animal’s digestive tract.
By protecting ingredients such as organic acids, essential oils, minerals, phytonutrients and other compounds with known antimicrobial properties, the technology helps target harmful bacteria in the lower gut more effectively. This approach supports reduced reliance on medicated feeds while improving feed efficiency, animal performance and overall sustainability — delivering less while achieving more.
Maxx Performance, a family-owned company based in Virginia, focuses on delivering nutrients more precisely so animals can absorb them more efficiently while using fewer raw materials. CEO Winston Samuels explains how he, after leaving Corporate America, managed the company to innovate faster, work more closely with customers, and strengthen its focus on research and development.
By controlling where and when nutrients are released in the animal’s digestive system, Maxx Performance improves bioavailability and feed efficiency. Partnerships with universities, including Virginia Tech, help validate the technology through scientific research and real-world testing. The result is a more sustainable and efficient approach to animal nutrition with measurable performance improvements.
