Feed additives evolve: The rise of bioutility and targeted nutrition

Advances in coating technologies and formulation design are transforming additives from generic enhancers into precision tools. These can deliver nutrients exactly where they’re needed, writes swine nutrition technology expert Dr Casey Bradley. Let’s be honest – there’s a plethora of “me too” feed additives on the market today. The front-runners of innovation and research are no longer appreciated in many categories, and products that once stood out are now viewed as commodities.