Started as a dealer of feed additives in the German speaking market, Dr Eckel is now spreading its wings and is making its way to the Asian market. From a bedroom start-up to a multi-million enterprise, the company has developed its own philosophy for selling its products and markets this as “Ecknowlogy”. Time for a visit. By Dick Ziggers
Whoever has been to EuroTier exhibition in Hanover, Germany could not have missed the large cardboard trolleys people were carrying a
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