Cat diets to become more sophisticated

The global pet market is marked by differentiation and premiumisation. What we have seen over the last years, is that pet food companies invest more in the development of enhanced pet food products, which in turn creates greater segmentation with factors such as age, breed and health maintenance. Premium pet foods may include diets with certain health promoting ingredients, prescription diets from the veterinarian or diets with only organic raw materials or non-grain substances. An example in t