Aging pet population creates new market opportunities

Pets are part of the family and as such are treated that way. With better veterinary care pets live longer, but also face more physical and digestion problems. To reduce medical costs pet-owners have tended to move more towards preventative measures and that’s where nutraceuticals might become useful. By: Dr Mukund Parthasarathy Pets go through a lot of stress during the life span just like humans do. The increasing use of dietary supplements by humans to improve their immune system, trea